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Article provided by: digitalglass.com.au
The evolution from analog adverts to digital signage has opened many retail applications. Digital ads are present in many vertical markets, with the fastest growth seen in high-end commercial environments. The cost of buying bigger displays and able software may not be realizable with small businesses; hence, most people often begin with small digital signage.
The advertisement formula is also preferable among the worldwide movement of reducing global warming. These benefits include:
- Production of less paper waste due to the minimization of the number of static signs needed for display
- Less carbon footprint due to reduced manufacture and shipment of materials
- Reduced use of harmful chemicals, adhesives, and inks
History of retail store digital signage
The first setups of non-traditional retail store digital signage were between the 80s and 90s. Storeowners used video monitors and VHS tapes. Retails used Cathode Ray Tubes and later replaced with the lighter alternatives, flat-screen TVs. They also replaced tapes with using DVD players. Some people still use Blu-ray high definition DVD readers with high definition video monitors.
Currently, advanced signage technology uses media players that are recognizable by computers. This makes it easy to update content in real-time. The content is also dynamic and is controllable from a central device. Digital Glass displays content without screens, by using the windows of your store.
Future of digital signage
Digital Signage Today states predict that the popularity of digital signs will continue to increase. This notion is also popular in Hollywood, with films that display large building-sized signage filling the town. The market value of digital signs is expected to grow from the 2017 value of $21 billion to $32 billion in 2023.
Digital signage hardware continues to improve at the same pace as other technologies in the world. Digital signage software is also much easier to use than it was a couple of years ago. Cutting edge technology gives versatility to create custom content for video walls, touch screen displays, menu boards, and kiosks.
Experts predict that the improvement of signage software will intersect the store’s display with big data, mobile, POS, and beacon technology. The future trend may sync with our Internet of Things at home, such as fridges and microwaves.
Current trends of store signage
Intelligent brightness levels
Outdoor screens have exposure to extreme brightness from the sun and intense darkness. This condition makes it necessary for developers to install features that automatically detect the intensity of light and adjusts the screen for efficient power consumption excellent visibility.
Signage with high-speed slides of high-quality content needs access to equally fast data networks. Digital signage offers high quality streaming with the rapid speeds of 5G networks.
The State of Signage in 2019 predicted that signage would remain relevant because of the increasing digital capability to display wall-sized graphics. The report explained that holographic images and glass displays are becoming more popular, and will gain widespread usage as the technology becomes affordable.
Digital Glass is at the center of signage technology with features like cloud media platforms. You can enjoy the constant conversion of advertising media with content that displays at all hours of the day and night.